When the United Nations adopted the Sustainable Development Goals (SDGs) in 2015 it laid out an ambitious, interconnected agenda: end poverty, improve health, guarantee education, tackle climate change and build peaceful institutions — all by 2030. Achieving these aims demands new methods as much as new money. It demands more efficient ways of organising scarce resources, better tools for monitoring and measurement, and platforms that let people — wherever they live — access services and opportunity.
An educational, authoritative, magazine-style longread in fine British English — global in perspective and written for curious readers, including sports enthusiasts who care about how technology can help achieve a fairer, greener and more prosperous world.
Information and Communication Technology (ICT) is not a magic wand, but it is a pivotal enabler. From low-cost sensors that monitor soil moisture in smallholder farms to global data platforms that inform pandemic response, ICT amplifies human capability. It connects villages to markets, students to teachers, patients to clinicians and citizens to government. It can make supply chains transparent, energy systems smarter, and public services more responsive.
This article examines the role of ICT across the SDG agenda. We look at how digital technologies — mobile networks, satellite systems, sensors, cloud computing, data analytics and artificial intelligence — advance each goal, where the pitfalls lie, and how to steer ICT toward equitable, sustainable outcomes. Though the focus is global, we frequently use sports-related examples to make abstract ideas tangible: stadiums as energy microgrids, athlete wearables as health sensors, or live-streaming events as inclusivity boosters. The argument is practical: to harness ICT for the SDGs we need technical rigour, social sensitivity and policy frameworks that put people and planet first.
1. A brief primer: what we mean by ICT and why it matters for development
ICT, in this context, refers broadly to systems used to create, store, process and transmit information. It includes hardware (servers, routers, sensors), connectivity (fibre, mobile networks, satellites), software platforms (cloud services, mobile apps), and data (structured and unstructured datasets plus the algorithms that operate on them). ICT is both infrastructure and instrument: it is the pipe that carries information and the analytics that turn data into decisions.
Why does ICT matter for the SDGs?
- Scale and reach: Digital platforms scale at marginal cost and reach remote areas where traditional services are expensive to deliver.
- Efficiency: Automation and better information reduce waste and improve service delivery — from precision irrigation to digital identity.
- Transparency and accountability: Data and digital records make it easier to monitor progress and hold institutions accountable.
- Innovation multiplier: ICT integrates sectors—health, education, energy and finance—enabling novel cross-sector solutions.
- Participation: Digital tools can expand civic engagement and connect disadvantaged communities to opportunities.
But ICT is not neutral. Digital divides, environmental footprints, privacy risks and algorithmic bias can worsen inequality if not actively managed. The imperative, therefore, is to shape ICT that is accessible, sustainable and rights-respecting.
2. Mapping ICT to the SDGs — a goal-by-goal tour
There are 17 SDGs. ICT contributes to all of them to varying degrees; here we map concrete ICT roles against each goal, emphasising high-impact examples and pitfalls to avoid.
SDG 1 — No Poverty
How ICT helps: Digital financial services (mobile money, e-wallets), social-protection platforms, market information systems and digital skills training can increase incomes and reduce vulnerability.
Examples:
Mobile money lets informal workers receive transfers and save securely, reducing reliance on cash and enabling digital credit histories.
Market information apps connect farmers to prices, allowing better bargaining and reduced exploitation.
Caveats: Digital services can exclude those without identity documents or connectivity. Ensuring physical cash-out points and identity inclusion (e.g. biometric/ID programmes with safeguards) is essential.
SDG 2 — Zero Hunger
How ICT helps: Precision agriculture, remote sensing, supply-chain tracking and data-driven extension services increase yield, reduce food loss and enhance food security.
Examples:
IoT soil moisture sensors and weather-informed irrigation schedules conserve water and boost productivity.
Satellite imagery and machine learning detect crop stress early, enabling targeted interventions.
Caveats: Smallholders need affordable, locally relevant solutions; imposing high-cost technology risks widening inequality. Local training and business models matter.
SDG 3 — Good Health and Well-being
How ICT helps: Telemedicine, electronic health records (EHRs), mobile health (mHealth) apps, disease surveillance systems and AI for diagnostics all expand access and efficiency.
Examples:
Remote consults connect rural clinics with specialists, reducing travel and delay.
Wearables and athlete monitoring systems used in sports inform broader population health strategies, offering models for continuous vital-sign tracking.
Caveats: Data privacy and informed consent are paramount. Health data is sensitive; governance frameworks must protect individuals while enabling public-good research.
SDG 4 — Quality Education
How ICT helps: E-learning platforms, remote classrooms, adaptive learning and teacher-support tools expand access to quality education, particularly where schools are distant or insufficiently staffed.
Examples:
Low-bandwidth video and offline content packages bring curriculum access to remote regions; sports training apps offer coaching to underserved athletes.
Caveats: Digital pedagogy must complement, not replace, human teachers; connectivity gaps risk perpetuating disadvantage.
SDG 5 — Gender Equality
How ICT helps: Digital platforms can economically empower women via market access, skills training and financial services; ICT also gives visibility to gender-based violence and supports helplines.
Examples: Women-led digital marketplaces and mobile wallets can increase women’s financial autonomy.
Caveats: Gendered access gaps (lower smartphone ownership, digital literacy) mean interventions must be intentionally inclusive and culturally sensitive.
SDG 6 — Clean Water and Sanitation
How ICT helps: Remote sensing monitors water resources; IoT sensors track water quality and distribution; digital billing improves revenue for utilities.
Examples: Sensors detect leaks and reduce non-revenue water; data dashboards help utilities prioritise maintenance.
Caveats: Sensor deployments require maintenance models and local capacity; otherwise they become expensive failures.
SDG 7 — Affordable and Clean Energy
How ICT helps: Smart grids, distributed energy management, demand-response systems and microgrid control rely on ICT to integrate renewables and balance supply and demand.
Examples: Stadiums serving as energy hubs can showcase microgrid operations and battery storage, providing learning labs for community energy projects.
Caveats: Cybersecurity in energy systems is vital; connectivity failures or cyberattacks on grid control have severe consequences.
SDG 8 — Decent Work and Economic Growth
How ICT helps: Digital marketplaces, skills platforms and remote work tools broaden employment opportunities and can formalise gig economy contributions.
Examples: E-commerce platforms allow artisanal producers to reach global markets; digital training programmes improve employability.
Caveats: Platform labour includes precarious work; social protections and fair regulation must accompany digital labour models.
SDG 9 — Industry, Innovation and Infrastructure
How ICT helps: Digital infrastructure (broadband, data centres), research collaboration platforms and Industry 4.0 technologies drive innovation and resilient infrastructure.
Examples: Shared data platforms accelerate research on climate and health; local innovation hubs spur context-relevant ICT solutions.
Caveats: Infrastructure may be centralised in urban areas; rural digital infrastructure needs purposeful investment.
SDG 10 — Reduced Inequalities
How ICT helps: Inclusive digital ID, local-language content, accessible design, and community networks reduce barriers to services and participation.
Examples: Community-owned broadband models and public Wi-Fi in civic centres widen access.
Caveats: Without affirmative policies, ICT can exacerbate inequalities: urban, gender and income divides are real and must be addressed.
SDG 11 — Sustainable Cities and Communities
How ICT helps: Intelligent transport systems, urban analytics, waste-management sensors and participatory apps improve urban liveability and resilience.
Examples: Smart ticketing reduces congestion during major sporting events; sensors optimise waste collection on match days.
Caveats: Data governance and citizen consent are crucial—smart city projects risk surveillance if not governed transparently.
SDG 12 — Responsible Consumption and Production
How ICT helps: Supply-chain transparency (blockchain, traceability), circular-economy platforms and resource-monitoring enable waste reduction and sustainable procurement.
Examples: Traceable sourcing for sports apparel ensures ethical production; platforms facilitate reuse of event infrastructure after tournaments.
Caveats: Blockchain alone is not a panacea: governance and verified data entry remain essential.
SDG 13 — Climate Action
How ICT helps: Climate modelling, emissions monitoring, energy-optimisation algorithms and sensor grids underpin mitigation and adaptation strategies.
Examples: Stadiums can be demonstrators for carbon accounting systems, and live-detection dashboards can support early disaster warnings for match organisers and communities.
Caveats: ICT itself has an emissions footprint (data centres, blockchain mining). Sustainable ICT design is therefore part of the solution.
SDG 14 — Life Below Water & SDG 15 — Life on Land
How ICT helps: Remote sensing (satellites, drones), acoustic monitoring and eDNA data support biodiversity monitoring and anti-poaching efforts.
Examples: Satellite analytics track coastal changes and inform events planning to reduce environmental impact.
Caveats: Data must be paired with on-the-ground conservation action to translate insights into impact.
SDG 16 — Peace, Justice and Strong Institutions
How ICT helps: E-governance, open-data portals, digital case management and civic engagement tools increase transparency, reduce corruption and make institutions more responsive.
Examples: Transparent ticket allocation systems reduce fraud around major sporting events.
Caveats: Digital tools can also enable surveillance and manipulation; legal safeguards and independent oversight are necessary.
SDG 17 — Partnerships for the Goals
How ICT helps: Collaboration platforms, interoperable data standards and global research networks enable the partnerships needed to achieve the SDGs.
Examples: Cross-border data platforms for disaster response enable rapid coordination across agencies when sporting events risk overlapping with natural hazards.
Caveats: Power imbalances in data ownership and digital governance can skew partnership benefits; equitable data-sharing agreements are essential.
3. Cross-cutting ICT themes: connectivity, data, AI and governance
Beyond goal-specific roles, several ICT themes cut across the SDG agenda. Each theme is both a powerful enabler and a domain with pressing ethical and technical choices.
3.1 Universal connectivity — the foundation for digital inclusion
Connectivity — affordable, reliable internet access — is the sine qua non of digital services. Closing the connectivity gap requires layered approaches: fibre where economically viable, mobile broadband for broad coverage, community networks for remote areas, and satellite constellations for the hardest-to-reach places.
Key principles: affordability, local-language services, gender-equitable access and accessible devices.
3.2 Data infrastructure and stewardship — trustworthy information at scale
Data underpins measurement, decision-making and innovation. But good data infrastructure is not merely storage; it is well-defined metadata, provenance tracking, open standards and governance frameworks that govern access, privacy and reuse.
Key principles: FAIR data, interoperability, strong metadata, and community involvement in data governance.
3.3 Artificial Intelligence — acceleration with guardrails
AI adds value across SDGs but raises questions about bias, transparency and contested outcomes.
Key responsibilities: ensure datasets are representative; evaluate models across demographic groups; publish performance metrics and uncertainties; implement recourse for those harmed by automated decisions.
3.4 Edge computing and IoT — context-aware operations
Edge devices and sensors make real-time monitoring possible in agriculture, water systems and energy. They reduce bandwidth needs and latency, enabling local autonomy.
Key concerns: device security, maintenance models, power sources, and local capacity for repair.
3.5 Cloud platforms and decentralised architectures
Cloud services provide scalable compute for data analysis and services. At the same time, decentralised models (community cloud, federated learning) support privacy-preserving collaboration and avoid concentration of power.
Key trade-offs: centralised convenience vs distributed resilience and data sovereignty.
3.6 Cybersecurity and privacy by design
As critical systems digitise, cybersecurity and privacy must be built in from the start, not bolted on later. Cyber-hygiene, encryption, identity management and incident response capabilities are essential.
Key actions: embrace least privilege access, strong authentication, regular audits and public transparency about breaches.
3.7 Standards, interoperability and open-source commons
Standards reduce fragmentation and accelerate scaling. Open-source software and open data commons empower local innovation and reduce vendor lock-in.
Key strategies: active participation in standards bodies, funding for open-source maintenance and public-private partnerships that preserve public-interest goals.
4. Sectoral deep dives: high-impact applications
Below we explore selected sectors where ICT has evidenced significant impact on SDG outcomes.
4.1 Agriculture and food systems: from sensors to markets
Agriculture faces the dual challenge of increasing yield and reducing environmental impact. ICT supports precision agriculture (sensors, drones), market linkages (e-commerce for rural producers), and climate-resilient practices (seasonal forecasts and advisory services).
Key elements of success: affordable sensors, locally relevant advisory content, aggregation models that link smallholders to buyers, and financing mechanisms to support tech adoption.
Sports tie-in: Nutrition and recovery science developed for elite athletes can be repurposed to inform food policies and dietary education in community programmes.
4.2 Health systems: telemedicine, supply chains and surveillance
ICT improves access to care through telehealth and strengthens supply chains for vaccines and medicines via track-and-trace systems. Disease surveillance platforms powered by mobile reporting and AI enable early detection of outbreaks.
Key priorities: interoperability of health records, privacy protections, and integration with community health worker networks.
Sports tie-in: Athlete-health monitoring gives insights into continuous monitoring models for chronic disease management at scale.
4.3 Education: personalised learning and teacher support
ICT expands access to quality learning materials, supports teacher training and enables personalised learning paths via adaptive platforms.
Key priorities: blended learning models, offline-first content for low-connectivity areas and robust teacher capacity-building.
Sports tie-in: Online coaching platforms democratise access to high-quality sports instruction for youth in remote areas.
4.4 Energy systems: smart grids and distributed renewables
ICT enables integration of renewable energy, demand-side management and microgrid optimisation. Smart-metering and distributed control increase efficiency and reduce wastage.
Key priorities: cybersecurity for grid systems, financing for storage, and community ownership models for microgrids.
Sports tie-in: Stadiums rehabbing energy infrastructure can act as grid-interactive buildings, absorbing and providing energy flexibly on match days.
4.5 Urban planning and mobility: efficient cities
ICT facilitates intelligent transport systems, mobile payment for public transit, and real-time analytics for crowd management — critical during large gatherings and events.
Key priorities: privacy-aware mobility data usage, multimodal transport integration and equitable access for peripheral communities.
5. Case studies — ICT delivering impact on the ground
Practical examples translate theory into lessons for wider adoption. Below are illustrative case studies; these are archetypal and intended to highlight principles rather than endorse particular vendors.
Case study A: Community broadband and local economic development
A consortium of municipalities and telecom co-ops established community-owned broadband in underserved rural areas. By combining fibre backbone investment with local wireless last-mile solutions and subsidised access for small businesses, the region saw increases in online commerce, remote education uptake and telehealth consultations. Critical success factors were transparent governance, revenue-sharing with local stakeholders and technical support programmes.
Lesson: Local ownership and inclusive governance increase uptake and align services with community priorities.
Case study B: Telemedicine and health-worker augmentation
A national health ministry rolled out a telemedicine platform linking primary clinics to urban specialists. The platform used low-bandwidth video, integrated EHRs and provided decision-support tools for community health workers. Maternal and child health indicators improved, and referral times decreased. Privacy was protected through strict role-based access and consent protocols.
Lesson: Technology multiplies clinical expertise when matched to workflows and local capacity.
Case study C: Smart microgrid at a sports complex
A mid-sized stadium retrofit included solar arrays, battery storage and intelligent energy-management software. During events, the stadium offset peak demand through on-site generation and supplied excess energy to the neighbourhood off-peak. The stadium served as a demonstration site for local renewable deployment financing.
Lesson: Visible, high-traffic public sites such as stadiums make excellent pilots for community-scale renewable projects and public education.
Case study D: Precision irrigation for smallholder farmers
A project deployed low-cost soil moisture sensors and weather-based advisory services delivered by SMS. Farmers who followed irrigation recommendations reduced water use by 30% and increased yields by 15% on average. The project combined sensor deployment with local agricultural extension training and a microcredit mechanism for purchasing equipment.
Lesson: Technology must be accompanied by credit, training and market access to unlock sustained benefits.
6. Financing ICT for the SDGs — resources, incentives and sustainable business models
Financing remains the principal bottleneck for scaling ICT solutions. Several financing mechanisms and business models have proven effective.
6.1 Public funding and blended finance
Governments and development banks provide catalytic funding for infrastructure (backbone networks, data centres) and de-risk early-stage ventures. Blended finance—combining public grants, concessional loans and private capital—mobilises larger investments than public funds alone.
6.2 Pay-as-you-go and subscription models
Pay-as-you-go models for solar, IoT sensors or educational services lower entry costs for low-income users and match payments to cash flows. Subscription models for digital services must balance affordability and sustainability.
6.3 Impact investing and social enterprises
Impact investors target ventures that deliver social returns alongside financial returns. Social enterprises that combine market discipline with a public mission can often scale sustainably.
6.4 Public-private partnerships (PPPs)
Well-structured PPPs can provide infrastructure and services while sharing risk. Transparency, clear performance metrics and community consultation are crucial to avoid capture and ensure public benefit.
6.5 Local capacity and micro-enterprise models
Micro-entrepreneurs — local agents who sell and maintain ICT services — are often the glue that makes solutions work in the long run. Financing should support ecosystems of local businesses.
7. Governance, rights and regulation — shaping the digital public good
ICT’s power demands governance frameworks that balance innovation with rights protection.
7.1 Data protection and privacy laws
Comprehensive data-protection frameworks — with enforceable individual rights — build trust and enable data sharing for public goods. Mandating privacy-by-design and data minimisation prevents mission creep.
7.2 Digital identity and inclusion
Digital ID systems can unlock services, but they must be voluntary, secure and inclusive. Identity systems designed without alternatives or safeguards risk excluding marginalised people.
7.3 Competition policy and open markets
Policies that prevent monopolistic control of critical infrastructure (cloud services, app stores) preserve choice and foster local innovation. Open interfaces and portability reduce vendor lock-in.
7.4 Cybersecurity norms and resilience
National and international norms for cyber behaviour, incident reporting and coordinated defence protect critical infrastructure supporting SDGs. Investments in national cyber-capabilities and cross-border cooperation are essential.
7.5 Ethical AI and algorithmic accountability
Regulatory frameworks should require transparency of automated decision-making where it affects rights, as well as mechanisms for redress and auditability. Independent algorithmic audits and public registries of algorithms in public services strengthen accountability.
8. Environmental footprint of ICT — reconcile means with ends
ICT itself consumes resources: data centres, network equipment and devices all have carbon and material footprints. Sustainable implementation must reduce negative impacts.
8.1 Energy efficiency
Data centres should pursue energy efficiency, server utilisation improvements, and renewable power procurement. Edge deployments must be designed for low power consumption.
8.2 Circular economy for devices
Device lifecycle management — repairability, recycling, modular design and take-back schemes — reduces e-waste. Procurement policies can prioritise durable, repairable equipment.
8.3 Responsible procurement and green certification
Organisations should favour vendors with sustainable energy practices and disclose scope 1–3 emissions associated with ICT services.
8.4 Trade-offs and rebound effects
Efficiency gains can increase total demand (rebound effect). Policy must manage aggregate outcomes — for instance, by pairing ICT efficiency with carbon budgets or targeted incentives.
9. Inclusion, culture and human-centred design
ICT solutions must be useful to the people they serve. That requires cultural competence, participatory design and accessible interfaces.
9.1 Participatory design
Design processes should involve end-users from the outset, ensuring solutions map to real needs and contexts. Iterative piloting and local feedback loops are critical.
9.2 Language and literacy
Local languages, oral interfaces and visual design reduce barriers for populations with low literacy. Voice interfaces and community radio integrations expand reach.
9.3 Accessibility and disability inclusion
Accessible design ensures that people with disabilities can use digital services. Standards such as WCAG provide guidelines for inclusivity.
9.4 Cultural sensitivity
Interventions should account for gender norms, religious practices and local governance structures; otherwise uptake will be low and unintended harms likely.
10. Measurement, monitoring and accountability — getting better at tracking progress
Robust indicators and data pipelines are central to monitoring SDG progress and evaluating ICT interventions.
10.1 Digital public goods and measurement platforms
Open data platforms that aggregate official statistics, satellite imagery and citizen data can provide near-real-time monitoring for SDGs.
10.2 Remote sensing and geospatial analytics
Satellite and drone imagery fill data gaps, enabling measurement of deforestation, urban expansion and crop health at scale.
10.3 Participatory monitoring
Citizen-generated data (crowd-sourcing, mobile surveys) complements official statistics and provides local perspectives — when designed ethically.
10.4 Independent evaluation and transparency
Independent audits, impact evaluations and public dashboards increase accountability and inform policy adjustments.
11. Risks, unintended consequences and mitigation strategies
While ICT offers tremendous promise, risks are real and require mitigation.
11.1 Digital exclusion and marginalisation
Risk: interventions that require smartphones or high literacy may exclude vulnerable populations.
Mitigation: provide offline options, public access points, and non-digital analogues where needed.
11.2 Surveillance and erosion of privacy
Risk: mass data-collection programmes can be repurposed for surveillance.
Mitigation: limit data collection to what is strictly necessary, apply strict purpose-limitation and independent oversight.
11.3 Job displacement and economic disruption
Risk: automation can displace certain types of work.
Mitigation: invest in reskilling, social safety nets and job-creation in digital services.
11.4 Cybersecurity threats
Risk: attacks on critical infrastructure (health, energy) can cause harm at scale.
Mitigation: embed security-by-design, run exercises and create robust incident response plans.
11.5 Environmental harms
Risk: ICT’s carbon footprint undermines climate goals.
Mitigation: renewable energy for data centres, energy-aware design, and circular device lifecycles.
12. Roadmaps and recommendations — how stakeholders can act
Realising ICT’s SDG potential depends on concerted action by governments, funders, private sector and civil society. Below are concrete recommendations.
For governments and policymakers
- Prioritise universal connectivity: invest in backbone infrastructure, permit community networks and incentivise rural deployment.
- Enact robust data protection: laws that balance individual rights with public-interest data use.
- Support open standards and local innovation: public procurement should favour open-source and local capacity.
- Allocate blended finance for ICT-enabled public goods and technical assistance for operations and maintenance.
For donors and development agencies
- Fund early-stage infrastructure and capacity rather than short-term pilots alone.
- Support data stewardship: invest in national statistical capacity, data platforms and training.
- Promote open data and interoperability to avoid vendor lock-in.
For the private sector and innovators
- Design for inclusion and sustainability: affordable, repairable devices; local-language apps; energy-efficient services.
- Participate in public-private partnerships to scale.
- Invest in local partners to strengthen ecosystems and long-term viability.
For civil society and communities
- Demand transparency and accountability in data projects.
- Participate in co-design and monitor implementation to ensure local priorities are met.
- Build digital literacy and rights awareness to empower local actors.
For the research community
- Focus on reproducible, context-aware evaluations of ICT interventions.
- Explore low-cost, energy-efficient technologies and human-centred design.
- Work cross-disciplinarily to balance technical performance with social insights.
13. A practical checklist for implementing ICT for SDG projects
For practitioners launching ICT-enabled SDG projects:
- Start with needs analysis: engage beneficiaries and map existing services.
- Prioritise inclusion: identify vulnerable groups and design alternatives.
- Define measurable indicators tied to SDG targets.
- Design for maintainability: ensure local capacity and financing for long-term operations.
- Adopt privacy and security by design: minimal data collection, encryption, access control.
- Plan for sustainability: energy sources, device lifecycles and carbon accounting.
- Use interoperable standards to avoid vendor lock-in.
- Implement monitoring and independent evaluation: iterate based on evidence.
- Scale responsibly: pilot, learn, adapt and then scale.
- Share knowledge openly: contribute code, datasets and lessons learned.
14. The sports perspective — why athletes, organisers and fans should care
Sports is both beneficiary and exemplar. Major events are logistical beasts that stress- test urban systems — transport, security, energy and broadcasting. ICT solutions that work for stadiums and tournaments can often be repurposed for public benefit.
- Stadiums as living laboratories: innovations in crowd analytics, waste reduction and energy management at stadia can be scaled to civic infrastructure.
- Athlete data and public health: continuous monitoring models developed for elite performance can inform community health programmes—if privacy and consent are respected.
- Events for social good: major events can catalyse lasting digital investments: public Wi-Fi that persists, improved transport routing and skills development for local workforces.
Fans, too, have a role: demand for responsible, inclusive and sustainable events can nudge organisers and sponsors toward investments that align with SDGs.
15. ICT as a tool of choice, never a substitute for policy
ICT will not deliver the SDGs on its own. Technology multiplies human intent; it does not define intent. To succeed, digital interventions must be embedded in policy coherence, adequate financing, robust governance and inclusive social design. The most transformative ICT projects are the ones that put people at the centre: designing with communities, protecting rights, and measuring outcomes transparently.
The 2030 horizon is ambitious but not unreachable. ICT enriches the toolkit governments, companies, NGOs and communities have at their disposal. Connectivity, data, AI and sensors can make services more efficient, transparent and responsive. If we pair technology with ethical guardrails, sustainable business models and local capacity-building, digital innovation becomes a force for shared prosperity.
For sports fans and practitioners, attention to ICT’s role in the SDGs is not abstract. It is about safer events, healthier athletes, greener venues and stronger communities that can enjoy and sustain the games they love. The future we want — equitable, resilient and sustainable — will be partly built from fibre optics and satellite links, from well-designed mobile apps and robust data platforms. Let us use those tools wisely.